This year, we reached a big milestone – groupH turned 10 years old. In case you missed it, our visual communicators Michael and Marcelle put together a short video – the story of groupH as a retrospective.
In addition to the many thousands of PowerPoint slides, countless spreadsheets and hundreds of physician, payer and patient interviews performed this year we also visited BIO-EUROPE and the ISPOR Market Access conference. In case you missed them, click here for Nicolas Touchot’s high-level thoughts on Affordability vs. Cost Effectiveness, together with other food for thought items on market access. We will continue integrating market access into all commercial work we do. Ever earlier, ever deeper, ever closer together and, wherever possible, also broader: getting doctor, payer and patient views together into one project. For 2016 we will be expanding our organisation further. Watch this space.
Whether virtually working together or not, it is the people who are the basis of any venture. You only know who you and your colleagues really are when stepping outside your day-to-day comfort zone. And what could be more outside our comfort zone than composing and singing a song for a music video? Many involved in groupH met at an East London music studio on a sunny Friday in October voluntarily. The words had been written a few weeks earlier in the South of France in the back of a cab returning from a meeting. We swapped PowerPoint and Excel for our vocal cords and a few instruments on the day of recording – no rehearsals. This was not team building at all – we wanted to genuinely create a song and see how far we might get in the process. How we did, is documented in this video. We hope that seeing us so far from our professional comfort zones will help you to get to know us a little better!