Friday, 29 September 2023 at 13:00 UK (14:00 CET)
Okke has created many business solutions, set up centers of excellence around the globe and trained many researchers and clients on advanced analytical techniques. He is a client facing statistician as he believes that direct work with client is the best way to fully understand and advise on research and analytics. He has been always fascinated in the process of gathering in-depth understanding of human thinking in relation to questionnaire content improvements for various measurements. Previously he was a chief research officer at Synovate, Ipsos and PSL group. He holds a master’s degree in Psychological Methods and Techniques of Research (University of Amsterdam).
Demand studies frequently use conjoint models as we illustrated during our Webinar #1 back in March. This makes total sense, as it’s a very insightful way of analysing the impact of multiple attributes which are shown at the same time. However, there are a number of different conjoint methods at our disposal, all with their respective strengths and weaknesses. We therefore have to decide which method is most suitable in which situation.
Please join us for Webinar #2 of this series, which will shine a light on this dilemma by offering some guidance for each method.
We welcome back Okke Engelsma from Cerner Enviza, who, during his 20 years in the UK has trained many researchers and clients on advanced analytical techniques. Okke was previously chief research officer at Synovate, Ipsos and PSL group. He holds a masters in Psychological Methods and Techniques of Research (University of Amsterdam).
There will be ample time for cross industry, peer-to-pear discussions during this session.
This session is for both, sponsors and market researchers and those more and less experienced with demand modelling.
Any questions just get in touch: