Friday, 03 March 2023 at 13:00 UK (14:00 CET)

Register here

Okke has created many business solutions, set up centers of excellence around the globe and trained many researchers and clients on advanced analytical techniques. He is a client facing statistician as he believes that direct work with client is the best way to fully understand and advise on research and analytics. He has been always fascinated in the process of gathering in-depth understanding of human thinking in relation to questionnaire content improvements for various measurements. Previously he was a chief research officer at Synovate, Ipsos and PSL group. He holds a master’s degree in Psychological Methods and Techniques of Research (University of Amsterdam).

Questionnaire design needs an expert skill set. There are many issues to consider, like for instance defining variables, how to ask them, how to measure them and where to place them. We’re also concerned about the technical aspects as can be seen in choosing response scales and which variables are needed for multivariate methods. A high degree of technical knowledge is absolutely essential to ensure we can answer any given research questions.

Subsequent statistical data analysis can encompass anything from straightforward analyses to very complex models. We mustn’t forget though, that our data comes from human beings who, we assume, understand the questions in the same way we did when we developed the questionnaire. Answering a questionnaire remains a psychological experience with potential pitfalls and therefore every question needs to be carefully created/reviewed with the respondent in mind.

In this forum we’ll look at questionnaire creation through the lens of the respondent. Questions, question flow, response scales, advanced analytics, etc. Fine-tuning these aspects can greatly elevate the overall quality of insights. After all, where do we place the dependent variable? Before or after the independent attributes?

This talk is for junior and experienced individuals who are involved in creating or reviewing quantitative surveys and who want to benefit from an expert with over 25 years of experience in this area.

Both member and non-member companies can attend.

Any questions just get in touch – generalmanager@ephmra.org

The groupH Team

Join our discussion on Forecasting Best Practices Across Product Stages hosted by the NPP Community on Wednesday, November 2nd 2022, at 15.00 CET.

Unique opportunity to meet and talk to @Erik Holzinger/groupH and @Morris Paterson/Genentech.

To join the event please follow: https://lnkd.in/eHZ3Hw2w

 

 

 

A new series of Forecasting Forums are planned for 2021. This year we would like to extend the offer of the forum particularly to more junior, aspiring colleagues in forecasting and commercial decision making.

We aim to shed light on:

• What makes people in different roles tick?
• What does a typical week in a certain role look like?
• What is the difference between working in industry, market research or consulting agency or in biotech or BizDev?

On 7^th May at 13.00 GMT (14.00 CET) we are very pleased to welcome Richard Murgatroyd from Roche with whom we will spend 60 minutes exploring his latest role in Supply Chain Forecasting, but also learnings from past roles and activities. There will be ample time for any potential questions too.

Here is a short bio from Richard:

Richard started his pharmaceutical industry career in research in 1984 at the Wellcome Foundation, in a group attempting to find new treatments for tropical parasitic diseases. After a stint in the global Planning and Systems department, working among other things on forecasts using APL and with relational databases on IBM mainframe system, he moved into a market research agency.  In 1992 he joined SmithKline Beecham Pharmaceuticals, initially as an analyst in worldwide market research and then worldwide product manager for new neuroscience products. Before joining Roche in 2002, as Forecast Manager in the Global Marketing function, Richard was a consultant at the Mattson Jack Group, specialising in forecast modelling and carrying out a number of projects for pharmaceutical industry clients. Richard changed tack in 2014, moving into the Roche global supply chain organisation, where he is now Systems and Innovation expert in the Network Strategy group, concerned with volume demand planning as well as implementing and supporting a global planning system. Richard graduated with an honours degree in biochemistry from the University of Bath in 1983. In his personal life Richard enjoys analogue photography and loves riding large capacity (European) motorcycles.

 

If this is of interest please contact us so that we can provide connection details

During the CoVID lockdown, have you thought to yourself: wow, our industry’s carbon emissions must have gone down dramatically? Would you be curious to find out by just how much? Erik Holzinger will be chairing a webinar by Bors Hulesch, of Brains & Cheek, looking at this very issue.

Tuesday 6th October – 15.00 – 15.40 UK time – Post CoVID-19: a new normal for carbon emissions in Pharma Market Research?

The sustainability team at Brains & Cheek, an EphMRA agency member, was conducting a carbon audit of the pharma market research industry, just before the lockdown kicked in. Now they are in the process of collecting the same data for the lockdown period, so that they can compare the two data sets. As part of this talk, you will also be treated to some modelling scenarios: what would it look like if we returned to business as usual, and what if there were a second wave of Coronavirus. At the end of the talk, you will be invited to share your views on how the pharma market research industry should move forward on carbon emissions, based on the data presented.

If you are involved in business sustainability or corporate social responsibility (or just concerned for the future of our planet!), this talk should be of interest, so please join us.

This webinar is free to attend, but only available to EphMRA members. Click here to register

Please register at least 30 minutes in advance in order to receive approval and join.

In the series of our monthly online TC Forecasting Forums, here is our first face-to-face half-day event in Ingelheim on 11th October.

Please join us to discuss Excellence in Commercial Decision Making.

For full details of the agenda please click here