Dear clients, groupH associates and collaborators,

Much has been done and achieved. I am sure you are all looking forward to take a deep breath and to close a busy year by spending the time together with your family, loved ones and friends.

I am very proud of all the work accomplished over the last 12 months, in true groupH spirit embracing challenges, defeating the odds and using technology where it can help to be more efficient and even clearer in our insights from research and analysis.

But over the years we have learned that it is rarely the technology and innovation alone that makes the difference, it is the early wake-up calls, the long days and the focus that everyone from the groupH team puts to the task day in and day out, juggling both work and personal life. To see everyone doing all this successfully and staying very human at heart at the same time is what has been the most amazing experience.

We look forward serving you again in 2026, after a short break to regenerate and recharge our batteries. You may call it Christmas or Holidays, either way

Stay Happy and Safe.

BW, Erik, Iain and the whole groupH team