Entries by Danijela Jonjic

groupH’s Guide to EPHMRA 2024

Since groupH become more actively involved in EPHMRA at around 2018, it has been the quality of the papers that stood out for us. This does not only apply to market research in general but also to forecasting, data analytics and commercial decision making specifically. This year, again, a number of quality papers and events […]

Organising the Forecasting Process in Large Organisations

Join groupH at the EPHMRA 2024 Conference   Erik Holzinger, Director, groupH will be convening at the following EVENT Date: Tuesday, 25th of June 2024, 16:45 – 17:40h Location: Leonardo Royal London, 10 Godliman St, London EC4V 5AJ This session will delve into the complexities and best practices of managing forecasting processes in large-scale enterprises. Our […]

ISPOR Conference “HEOR: A Transformative Force for Whole Health” Atlanta, 2024

The ISPOR 2024 conference in Atlanta is themed “HEOR: A Transformative Force for Whole Health”. Will this advocated, holistic approach to HEOR, which is conceptually not new, be reflected in future drug pricing? In strategic forecasting, pricing and market access are key parameters. The Inflation Reduction Act has dominated the headlines on this topic since […]

Event Summary “German Chapter Meeting” Berlin, April 2024

We are almost one year on from ephmra’s 2023 annual conference when we were told that in the future, on average, AI will free up 37% of our time. For many this was a wake-up call at the time but one year later in Berlin, there is still a sentiment that it cannot yet be […]

Seasons Greetings 2023

Unlike 2022, luckily our Christmas lunch gathering has not been affected by any train or air travel strike action this year.  So some of the people who make up groupH in Europe came together at the Zetter Townhouse for a couple of hours. Special thanks to our cello player Garwin Lynnell for not only a […]

Happy Holidays from the groupH team

Dear clients and colleagues, As another year draws to a close, it is not only friends, colleagues and family who have been sitting at work and dinner tables this year, but also a new visitor called AI. We hope you like the illustration on our Christmas card and that meeting AI is the ‘beginning of […]

End-of-Summer 2023

On Friday 15th September, the groupH core team and local associates met in London for an end-of-summer social get together. At our dinner in Notting Hill, we celebrated togetherness, successfully completed projects, catching up on personal news and the fact that luck was on our side with glorious late-summer weather throughout the day.  

ephmra’ s Forecasting Forum: Is the halo effect a ghost or real?

Friday, 27 October 2023 at 13:00 UK (14:00 CET) Register here As a student already, Fritz Meyer has been interested in quantitative marketing, economics and epistemology. Forecasting projects have always been fascinating to Fritz, as forecasts have consequences. Every forecast is different for him based on the concrete business question. During his more than 20 […]

TPP Development & Indication Prioritization

groupH’s discussion on TPP Development and Indication Prioritization took place at the NPP Summit Boston on October 16, 2023. Erik Holzinger and Iain Clark talked through 2 project case studies focusing on pre-clinical or early-stage clinical stage by sharing client views on project timing and project learnings. Please click on the here to view document. […]