Introducing Joy Mabon and groupH Inc.

groupH is pleased to announce that Joy Mabon has joined our core team.  She has been a valued colleague for a long time, and is now officially one of us.

Joy is a consultant with many years of experience designing and facilitating bespoke strategy workshops to support biopharmaceutical decision-making across a broad range of therapeutic areas. She is based in Toronto, and joins our established East Coast team.

Joy can be contacted on her mobile: 647-273-2609, or via email: joy.mabon@grouph.com

We are also pleased to announce that last year, we took the step of incorporating groupH in the US.  Morris made the move to California to set up groupH Inc., headquartered in San Francisco.

We are looking forward to being able to work more closely with our US clients, expanding our presence in the US, and building the groupH team on both the East and West Coasts.

To find out more about groupH Inc. and how we can help, please contact Morris Paterson directly on 415-969-1986 or via the new US office at 415-445-4623.

We wish Joy and groupH Inc. continued success!

Moving forwards…2017

The groupH team would like to say Thank You.

This short video is an art installation bringing light / season / sound and biology together and from the outside resembles a bee hive that is made up of thousands of little hexagons. If you know in which London borough this installation is currently located, e-mail us the short three letter word and we will donate £50 on your behalf (without passing on your contact details) to Medecins Sans Frontieres up to a maximum amount of £4k.

groupH in 2015 and beyond…

This year, we reached a big milestone – groupH turned 10 years old. In case you missed it, our visual communicators Michael and Marcelle put together a short video – the story of groupH as a retrospective.

Turning Ten

In addition to the many thousands of PowerPoint slides, countless spreadsheets and hundreds of physician, payer and patient interviews performed this year we also visited BIO-EUROPE and the ISPOR Market Access conference. In case you missed them, click here for Nicolas Touchot’s high-level thoughts on Affordability vs. Cost Effectiveness, together with other food for thought items on market access. We will continue integrating market access into all commercial work we do. Ever earlier, ever deeper, ever closer together and, wherever possible, also broader: getting doctor, payer and patient views together into one project. For 2016 we will be expanding our organisation further. Watch this space.

…together

Whether virtually working together or not, it is the people who are the basis of any venture. You only know who you and your colleagues really are when stepping outside your day-to-day comfort zone. And what could be more outside our comfort zone than composing and singing a song for a music video? Many involved in groupH met at an East London music studio on a sunny Friday in October voluntarily. The words had been written a few weeks earlier in the South of France in the back of a cab returning from a meeting. We swapped PowerPoint and Excel for our vocal cords and a few instruments on the day of recording – no rehearsals. This was not team building at all – we wanted to genuinely create a song and see how far we might get in the process. How we did, is documented in this video. We hope that seeing us so far from our professional comfort zones will help you to get to know us a little better!

…together

…together

Whether virtually working together or not, it is the people who are the basis of any venture. You only know who you and your colleagues really are when stepping outside your day-to-day comfort zone. And what could be more outside our comfort zone than composing and singing a song for a music video? Many involved in groupH met at an East London music studio on a sunny Friday in October voluntarily. The words had been written a few weeks earlier in the South of France in the back of a cab returning from a meeting. We swapped PowerPoint and Excel for our vocal cords and a few instruments on the day of recording – no rehearsals. This was not team building at all – we wanted to genuinely create a song and see how far we might get in the process. How we did, is documented in this video. We hope that seeing us so far from our professional comfort zones will help you to get to know us a little better!

 

groupH is now at groupH.com

We are pleased to announce that the groupH website and all our email addresses have moved over to the web’s most recognised domain name :- .com.

With the global scope of our work, moving to groupH.com has long been our aim, and is in line with our ambition to grow groupH not only in Europe, but also in the largest pharmaceutical market worldwide, the US, as well as in other geographies.

For your convenience, any emails sent to our old .co.uk addresses will, for the foreseeable future, be forwarded on to the new addresses. The old web address will also redirect to groupH.com.

At this time, we have also seized the opportunity to change to a carbon neutral server, recognising that worldwide CO2 emissions from IT now rival those from air traffic. In our case, UK based MEMSET, is working with a combination of solar panel derived energy and methane capture projects in the Ruhr Valley, Germany.

groupH’s first family day picnic – a good time was had by all!

One sunny autumnal day in September, a group of us convened for groupH’s first family day picnic in the beautiful surroundings of Greenwich Park, London.

As a virtual company, it was lovely to catch up with colleagues and other halves, and finally meet the (not-so) new additions to the families.

Surrounded by buggies, bikes, kids and dogs, we tucked into a wonderfully international picnic spread and whiled away the afternoon before trying out Twister, the boating lake and exploring the museums.

A good time was had by all. Here’s to next year’s!

Silver Opti Regatta 2015

groupH is pleased to be one of the companies that sponsor an annual sailing Regatta for children in Germany. The races are held in June each year at a small club based on the shores of Tegernsee, one of the mountain lakes outside of Munich.

One of Yacht-Club am Tegernsee’s main objectives is to promote children from all social backgrounds to learn how to sail and to encourage them to race. Without sponsorship, the club and the competitions would not be accessible to some. Despite being a small club, some of its youth members are high in the German rankings.

The ‘Silver Opti’ Regatta is aimed at children from the ages of 7 up to 15, in a type of dinghy specifically designed for children called an Optimist – or Opti for short. There are two performance classes, and races take place over two days with the aim of winning the coveted Silver Cup. In addition, the children collect points to qualify for German and European championships.

A total of 62 children took part in this year’s event. 34 signed up for the Opti-A class and 28 for the Opti-B class. Although most came from the local region of Bavaria, the Regatta is open to children from all over Germany.

Over the race weekend, weather conditions were very challenging. On Saturday, these tested the children’s ability to react to constantly changing wind directions, and endure cold and continuous rain. A hearty sailor’s dinner that evening was very much welcomed – full board is one of the provisions that the Regatta sponsorship enables. By Sunday the wind had dropped completely, unfortunately ruling out completing all of the planned races.

Nevertheless, the children all had a brilliant time. The silver trophy went to Opti-A winner Clara Borlinghaus from Munich’s Yacht Club. Yacht-Club am Tegernsee’s Kathrin Steiner came second, and promising performances were shown by other members.

We look forward to hearing how the races go next year, here’s hoping for better weather!

Experience the new Reading Room at the Wellcome Collection

We’re looking forward to checking out the newly updated Reading Room at the Wellcome Collection in London soon. It promises to be a stimulating space to immerse yourself into; great to visit alone, or to meet with friends or colleagues.

Billed as a new kind of participatory space – an innovative blend of gallery, library and events venue – the Reading Room contains over a thousand books and a hundred objects, including contemporary sculptures, paintings, medical artefacts and manuscripts.

With the additional chance to encounter one of the pop-up Reading Room events, we feel that each visit there will be a unique, memorable and inspiring experience.

wellcomecollection.org/readingroom

Turning Ten

The design work of Michael and Marcelle Lawson-Smith has come to tell the story of groupH over the years from the company’s inception to the present day. To mark our 10 year anniversary, here’s a retrospective of the last decade in their words and pictures…

The pause on the other end of the phone line seemed to last an age.

A few weeks had passed since I had sat across the table from Erik in the Lucky 7 diner in Notting Hill listening to his brief to create an identity for his yet-to-be-launched business venture. In the interim period, Marcelle and I had headed to Brazil for a fashion catwalk design project. Whilst in Rio de Janeiro for Carnival, we had scribbled the first semblance of our idea on a hotel bar napkin.

Back to that telephone call, Erik in London, me in Brazil. It’s February 2005 and I had just proposed, with a firm nod to the future, that a company with just one employee should call itself a group. Knowing Erik’s interest and appreciation of the performing arts and culture (with the suggested brand colour palette at least partly an homage to ‘Die Mensch Maschine” era Kraftwerk), it was always going to be the case that the design approach should be bold, contemporary and distinctively different from its peers. But most importantly, it had to communicate clearly and evoke the independent spirit of the fledgling operation. So it was that the rooting of the brand identity idea into the Periodic Table would create the analogy of groupH as a core element in the wider process of drug discovery and innovation within the healthcare industry, with the use of the H inspired both by Hydrogen’s position in the table and the founder’s surname. By the end of that phone call the name had essentially been agreed, and the company officially came into being within two months, in April 2005.

Fast forward four years and we are basking in the unseasonably balmy Scottish spring on Gullane beach, just east of Edinburgh. Despite the distractingly glorious surroundings, there is important work to be done, photographing the expanding team for the debut marketing brochure. This project took place at a seminal moment. With the arrival of Iain and Simon as employee numbers two and three, this was the start of a subtle shift in communication focus beyond the “Research, Analyse, Solve” of the early days towards a theme of growth through innovation and evolution, the genesis of the hexagon design motif that remains central to groupH’s visual communication to the present day. In many ways, the hexagons represented the natural progression of the brand identity, particularly reflecting the continuing growth of the groupH virtual network ecosystem of full-time and associate consultants with ever-increasing global reach, as well as the role of helping to enable clients’ business growth. Furthermore, they also provided Simon with a few diverting moments as he applied his Pharmacist skills to the task of coming up with atomic numbers for the various fictional elements that would end up on the front and back cover of the brochure. The inner pages included a collection of treated imagery from a variety of scientific disciplines, strikingly underlining the growth and connectivity themes.

A communication emphasis on the merits of a virtual network – optimal resource allocation, value for money, flexibility and responsiveness, amongst many others – required a delicate touch in order not to overshadow the heart of the business – the increasingly diversely-talented team coming on board and the quality of the shared objectives, experience and personal contribution they each bring to the table. The more tangible and personal attributes of the brand would begin to come to the fore, initially with the 2009 limited edition Therapy Area mug collection emblazoned with adaptations of antiquated 19th century hand-drawn illustrations from Dr Alesha Sivartha’s “The Book of Life: The Spiritual and Physical Constitution of Man”. Then later and most prominently in the new website inspired by Molecular Geometry and Structural Formula, for which Erik, Iain, Morris, Moritz and Simon mustered in a converted East London warehouse in 2011 to film what would become significant content segments of the published site, alongside the recently-penned “A culture of shared values” Corporate Social Responsibility statement . And bringing it right up to date with the dermatologically-inspired cushion and teapot of 2013 and 2014, products of gratitude conceived as much for their purpose, ongoing usefulness, provenance and artistic elegance as for their ability to convey the brand idea.

Looking back, if ever there was a brand name to grow into, then this was probably it. And with 8 employees, 25 associates and counting, it’s been a pleasure to watch promise being fulfilled. Many congratulations and here’s to the next decade…

Michael Lawson-Smith

April 2015

2014 … a year in 2 min 14 sec

‘Can I discuss an idea with you perhaps tomorrow? It’s difficult to write this in an e-mail but easier to discuss or brainstorm by phone potentially… are you around?’

Erik had this idea in mind for a different Christmas card this year.

‘Can we show what groupH does through the means of movement and dance? Can we find a way to explain science through arts? Conceptual, abstract and minimal.’

A team of 14 got together and started developing this challenging and beautiful idea in mid-October. The team was a collaboration of composers, cinematographers, contemporary dancers and multidisciplinary artists based in London

With concepts such as ‘thinking outside the box’ and ‘support’, the piece tries to reproduce the team work present at groupH. The team as a vehicle between the real world and the mind. The colours of the dancers’ costumes represent heart (red), brain (white) and legs (black). They also represent groupH’s identity. The masking tape is a visual metaphor for the data that travels across the team and outside the team, the individual’s thoughts and the team’s thoughts; and how all these ideas connect through the tape. With teamwork, the tape becomes a plaster. The plaster is an image of a patient getting help.

A story about the balance between thinking, doing and delivering. A visual story about arts and science working together. About helping each other to contribute towards a result that will hopefully improve people’s lives.

We also made a second, more upbeat version of the piece. You can view it here.

For a deeper dive into the creative process, click here.